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As you this series of ads, it is still recognized as Spotify's. This ad is purposed to promote the premium feature of Spotify plus introducing artists that have minimum recognition by telling one of their songs or albums as a part of copywriting.

Geometric shapes are used to represent how their most songs sounded like. For example, a very basic shape, a circle to tell how soothing the song is. As same as the usage of the geometric shapes, colors are used to emphasize the representation. 

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